SEO stands for Search Engine Optimization, which is the implementation of different strategies in order to gain more visitors to your website. SEO taps into what people are searching for online by determining the content they choose to consume. By answering questions, producing quality content, and engaging with your audience, you begin to optimize your product to reach a larger amount of people. Although SEO takes longer to show results in comparison to SEM, it shows more credibility and avoids seeming like sponsored content. A way to properly establish yourself online, SEO guarantees your visibility and by expanding the potential of your reach.

Organic SEO

An organic growth is only effective with proper SEO strategies. Known for supporting long term growth, SEO works on restructuring your website’s content to better communicate key content that is being researched everyday. Listed below are the main factors that are highly considered when something is searched for. To optimize your SEO strategies, the following needs to be prioritized:

UI/UX for Customer engagement
Diversified Keyword Research
Research Competition
Update HTML (meta properties)
Linkage

Paid SEO (SEM)

Search Engine Marketing differs from SEO as it delivers results faster. It is an easy process for a quick fix, however if you plan to run ads for a long period, this may come more as an investment. Additionally, SEM involves SERPs (Search Engine Results Pages) which is only achieved with PPC (Pay Per Click). Driven by visibility of SERPs, the content becomes optimized to rank at its highest point. While it may feel as though SEM is the overarching solution, you must beware that the lack of content and its quality will deteriorate in relation to the amount of ads or sponsored content that appears on a page.