If your business isn't on any social media platforms, it's time to create an account right away! Social media dominates the way we communicate today. We share posts with friends on Facebook, post opinions on Twitter, and scroll through picture after picture on Instagram.
Social media is an extremely powerful tool a business can use to reach new and existing customers, helping them grow their brand, shape their identity, and ultimately draw in more sales.
Advertising On Social Media Is Free
Social media allows you to have the potential to reach millions of people at any given moment right inside your pocket. And the best part? There is no start-up cost. Social media platforms are free to sign up for and start posting.
It's a cost-effective way to immediately connect with consumers and build a relationship with them through your social media posts. There are add-on services allowing users to promote posts to increase engagement, but they are not required. At its core, social media is a free way to connect directly with the public.
Build Your Company Identity
Social media allows you to create your company's image online exactly how you want it to be portrayed. And that includes highlighting what makes your company great! Social media is a great place to showcase your expertise. Maybe it's presenting your incredible world-class cuisine or showing off an award your business received.
Strategically sharing these unique moments on social media will help build your brand within your niche and help grow your following and entice potential customers. According to Instagram's Small Business Advertising Guide, two of three Instagram users say they want to build meaningful relationships with the brands they follow.
And it can open new doors too. Social media is a great tool to connect with and pursue business opportunities from like-minded companies that share your goals.
Customer Feedback
One of the strongest tools of social media is feedback. Your account is a direct line from your business to the consumer, and you can use this to collect valuable information. For example, you can ask your customers directly about product ideas you might have, or they can give you ideas on what they would love to see next from your business. Polling is a great social media tool for gauging your direct consumer base's interest before making decisions.
Social media can also serve as a helpline for customers to reach out to your business directly about a problem or question. Responding to your consumers personally continues to build brand trust and credibility.
How To Create Social Media Marketing For Your Business
The world of social media is daunting. There are tons of platforms, and they all have different strategies for being successful with social media marketing. So where do you even start? SEO Circle takes care of all the worries with full-service social media marketing management for all your business accounts.
We specialize in setting up your social media from the ground up or can help grow existing accounts through regular posting, updates, and advertisement across all social media platforms. SEO Circle partners with some of the most prominent digital marketing brands to help cultivate your social media presence and turn that into tangible results. Reach out to our team today to see how you start building your online presence!