Did you know that the very first email was sent in 1971? And ever since then, it has truly lasted the test of time. As other forms of communication have come and gone, emailing has stuck around as one of the primary ways businesses connect not just within their organization but with their target market.
What Is Email Marketing?
Email marketing is exactly as it sounds. It's when your business sends out emails to customers on your emailing list to promote products and services directly to them. But it's not just limited to pushing your newest products. Email marketing can be used to extend limited-time offers, like sales, and is an excellent way for your business to build a relationship with your consumer.
Email marketing is a great way to fill your customers in on the latest developments of your business. For example, you can send emails about upcoming events or remind them of important account information with your company. People check their emails daily and are more likely to open your personalized email than watch a mundane ad on television.
A Bang For Your Buck
Email marketing has a relatively low start-up cost because it doesn't cost anything to send an email! Of course, there are management companies that will help increase the success of your email marketing campaigns (which we will get to in a moment). But email marketing is a proven and cost-effective way to advertise to consumers.
And there is no greater marketing strategy where you will get a bigger bang for your buck than email marketing. According to Litmus, one of the leaders in email marketing, they estimate on average that email marketing has a return on investment of $36 for every $1 spent. That's a 3,600% ROI! That makes email the leading marketing tool for small businesses looking to capitalize on a small advertising budget.
Personalized Messaging For Customers
Emails are more high-tech than you might think. You can customize your email marketing to each individual customer. You can use the simplest thing, like using their name or suggesting products or services based on past purchases.
These easy strategies make a big difference. Personalized emails drive transaction rates to be six times higher than standard email marketing, according to an Experian Marketing Services study.
The tiniest bit of effort to show you are knowledgeable of your customers' likes and dislikes can go a long way!
Professional Email Marketing With MailChimp
No one has the time to sit in front of a computer all day, sending thousands of customized emails to every person on their email list. Time is money after all!
Mailchimp provides an easy and fast email marketing service for your small business. They don't just help you write and send bland emails. They provide unique and customizable templates that are tailored to your marketing goals. They help you manage mailing lists, create your email template with the information you want to be provided, and of course, send your emails!
Once your emails are delivered, Mailchimp provides analytics so you can see how well your email marketing campaigns are doing and the ROI you're getting.
Mailchimp offers free accounts, although their services are limited. A standard plan costs $20 a month and allows you to send 6,000 emails each month.