Are you having trouble driving traffic to your company website? Or maybe online sales for your product or service aren't quite where you want them to be. Often, the problem isn't with your company but tucked away in algorithms.
You could have the best product in the world, but no one will ever know that if they can't find it. Improving your website's Search Engine Optimization, or SEO, could be the quick and easy fix you need to start increasing visits to your website.
What is Search Engine Optimization?
Search engine optimization is the process of improving a website to rank higher inside search engines, in other words, being the top result on Google after a search. Improving SEO requires many different factors but includes providing users with high-quality, original, and valuable content that the search engines deem more helpful to their users. You can improve your business's SEO and increase revenue through different strategies, like using high-ranking keywords.
SEO Increases Credibility
How often have you searched for a product in Google and gone to page seven to find what you're looking for? The answer is most likely never. The first page of a Google search receives 71% of page views and drops drastically to 6% for page two. If you're not on that top page, chances are you're missing out on sales.
Public perception is that the higher your website ranks on a search engine, the more trustworthy it is to consumers. Google wouldn't be putting spam as the first link in a search, right? By using improved search engine optimization, you are getting more eyeballs onto your website, and your credibility as a legitimate source rises considerably for potential customers.
How To Improve Search Engine Optimization
If your website doesn't rank as high as you want, don't worry, it can always be fixed. Search engines are constantly checking out your website to rate the content, so there is always time to improve!
The first thing you can do is research. Check out some of your competitor sites that rank higher. How are they formatting their website? What buzzwords (keywords in SEO speak) are they frequently using? Is it easy to read and navigate?
Take this information and compare it to your website. Your site may be cluttered and not user-friendly, especially for mobile browsers. Or it lacks keywords that customers are constantly looking up when searching. Make sure to update your content regularly. Search engines love when websites are constantly making new content and not going stale. You can even incorporate images and videos to help improve your SEO on your website.
Ready To Create A Top Ranking Website?
Since 2006, SEO Circle has been helping businesses, especially e-commerce companies, create successful search engine optimization strategies that help them increase their visibility online.
Our company has consistently helped our clients rank in the top three positions on the largest search engine sites like Google, Yahoo, and Bing. We are here to assist you every step of the way in designing the perfect website and helping maintain it as one of the top searches in your field.
The search is over. Contact our team today to learn how we can help improve your website and help increase your online reach globally.